14 years of Webcam Bookings coming to an end

[L2018]

Had a sweat on when I got this email. I thought it meant all webcamming coming to an end!
Is there any possible reason for this? Do you think AW are noticing a loss in business on camming and concerned it's because of clients being taken away from the site? I know that payment is done on AW so should not make a difference but you can bet your bottom dollar some try and flunk this rule to save money.