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[Trinity-Belle]

I agree with W4R to a certain extent... better to concentrate on targeting and promoting your offering. But sometimes girls do things which affect you unfairly. They will probably get their comeuppance eventually, so you could just sit back and leave them to it... or you can take affirmative action.

I guess you have to think in terms of what you might do if you owned a coffee shop. If another coffee shop down the road undercuts you on price, you might cut your own prices, or you might work on making your shop nicer and more welcoming so that people are happy to spend the extra. If that same coffee shop starts aggressively advertising, then you might respond by advertising more than them and having bigger and better ads... but if they start dumping rubbish outside your shop and putting concrete blocks outside your door then it's not enough to just keep clearing up... you need to take some action to stop them doing it.