Content Sales (50%+ Drop) Has Something Happened to AW

[Ana_X]

Usually when sales and turnover start dropping the conversation tends to turn to diversifying and refreshing what's being put out for the clients to buy. Not intending to sound any way rude, could it be that your AW client base have seen all the vanilla content you've put out an either need new/varied content to bring them back? If you have a website could be worth sending out a mass email and looking for their input.